The title of Hunter Thompson’s groundbreaking magazine piece that launched his career as the father of gonzo journalism was, if memory serves, “The Kentucky Derby is Decadent and Depraved.” Now, I’m not implying that the New York International Auto Show is in any way, shape or form like the violent, puke-filled orgy of weird that was, and I hear still is, the Derby. In my experience New York’s annual Metal Mashup doesn’t even rate on the same scale in the D &D department, and is arguably a more benevolent gathering (and almost completely free of galloping horses and gambling. I think. I have never expected every last nook and cranny, though).
But this soiree is an eye-opening experience especially if you don’t live the dynamic auto journalist/trade associate lifestyle where events like this are all part of a typical week on the job (and you therefore become desensitized). I’m my entire staff and am usually booked here at my undisclosed location driving new cars, riding new motorcycles and testing all kinds of gear, and as a result I don’t make it to many industry functions purely due to logistics. When I can get away, though, it’s a vast, fascinating experience that really drives home what a world unto itself the automotive sphere is. And while I rarely wade into the sea of suits that runs these corporate giants, there is one affair that I always try to make fit into the schedule. The New York International Auto Show media days (there are two, and I typically manage one of them) beckons me into Gotham’s massive Javits Center, and at this famous venue the OEMs really go all-out to drum up some excitement over their latest offerings. A lot of dealer folks are usually present at the media previews too, so some of the stagecraft is clearly aimed at them as well. And man, it can be a heavy-duty theatrical production when a company (literally) rolls a new vehicle out on the public stage. This year certainly had its share of fanfare, including the launch of a new Lexus concept vehicle that was conducted off-site the night before, complete with an art gallery full of trendy New Yorkers and appetizers prepared by an Iron Chef. Neat stuff all around, and the car is not only fetchingly exotic but a hybrid to boot.
Back at the event proper on the first press day, Hyundai’s more conventional launch had fuel consumption frugality as its main theme, and taunted their considerable supply of models that get 40 MPG or better on the highway. VW also talked of miserly appetites especially with their clean diesels, and Chevy is very proud of the mileage numbers with their all-new 2013 Malibus. These things won’t go on sale for well over a year (about two, actually), but here they were nonetheless. On the other hand, a car that for ages was vaporware is now at dealers, and Chevy Volts were well-represented in the massive GM wing of the show, which I thought was a positive statement. It was clear that easing the pain at the pump was on the front burner of their latest offerings, and I’ll be testing one of their innovative new hybrids in a few weeks. While it’s a bit too early to tell, they may just have delivered a car that’s very close to what they’ve been promising for over two years. We’ll see.
Then there was Jeep and Chrysler. Weird, man. The flagship Jeep presentation involved first a Wrangler Unlimited Sahara, which is so much larger than the original Jeep that first appeared 70 years ago that it begs the question if anybody in the design department understands why the original article was so useful. This was followed by their belle of the ball: the new Grand Cherokee SRT-8 with something like 465 horsepower in its 6.4-liter HEMI V8 and great performance numbers at the track. This is just what the public wants, what with $4 a gallon gas, right? Of course. Clearly it’s aimed at the wealthy, luxury SUV set, but will these types wander over from Range Rover, Mercedes, BMW and Lexus in sufficient numbers to help the ailing company?
Likewise, the ’12 Chrysler 300 SRT-8 with another 6.4-liter V8 was a star on their stage, and looked great. But is this where they need to be to get their groove on? They only have one shot, according to the Eminem tune they are using as their new theme. This latest permutation of the company is hooked up with Fiat, and they do have Fiat 500s arriving in showrooms that are fuel-stingy and cute as a button, but I don’t think this car will be viewed as a triumph for Detroit if it does well. Another odd thing: with both Jeep and Chrysler, the focus was squarely on American Heritage and the pride that will bring Detroit back from the ashes. Yet both presenters, starting with Jeep’s Mike Manley, President and CEO of Jeep Brand, and later Olivier Francois, President and CEO of Chrysler Brand and Lead Executive for Marketing, had accents that sounded like they woke up a long way from Michigan.
Now, I have nothing against either the heritage of these gentlemen nor their countries of origin; in fact I embrace these things. But I found it odd with all the “America’s back” and “Jeep is an American Icon” stuff to hear such distant voices, as Mr. Francois hails from France and Mr. Manley is from England. Don’t get me wrong, here, but given the thematic context created by the divisions I was expecting Jeep to have a former army veteran from Iowa at the helm, and Chrysler to be run by a 3rd-generation grassroots assembly line worker who climbed up the corporate ladder. Their voices just didn’t fit the narrative, you know? Probably just me.
Something else that seemed an odd fit initially, but turned out to be pretty hilarious, was Audi’s “special celebrity guest” at their press conference. We knew it would be somebody currently quite popular, and I really didn’t have a clue as to who would be a good fit for the company. As it turned out, it was Stephen Colbert and Audi is sponsoring his sailboat in the Charleston-Bermuda race, where he will of course serve as Morale Officer. “If you’re going to win a race, you want to be in an Audi,” Colbert explained to the crowd of surprised journalists. “I tried bolting a mast and sail to my S5 Cabriolet and took her for spin on the harbor, and the results were . . . moist! So I decided if I couldn’t sail an Audi, I would ask them to sponsor my boat.”
Colbert was in character and in fine form. Audi of America President Johan de Nysschen presented him with a gift composed of traditional lifesavers assembled together to form the Audi ring logo, and I have to give props to the prop department for a job well done.
Scion had what I thought was the most interesting concept car of the show (although the Saab Phoenix is quite striking), because it looks like it’s almost ready for production and reminds me of the glorious days where a certain minimalist engineering discipline spawned the likes of the Datsun 240Z and Toyota 2000GT decades ago (only updated for the 21st Century). In his introduction of the car, Scion Vice-President Jack Hollis mentioned this is truly an enthusiasts car; a race-on-Sunday, drive-on-Monday kind of hoop that was really inspired by the AE86 Corolla (known by hard-core autocross-types as the “hachi-roku”). Hollis explained: “The AE86 didn’t rely on brute horsepower, but instead a remarkable combination of a lightweight design, manageable power and great balance. It made its way into almost every genre of racing from grip to drift-and from the circuit to mountain roads.”
So a quarter-century later Toyota has embraced the gung-ho (on a budget) fun of that Road Warrior Corolla and presented the FR-S concept. Many times they don’t tell us much about what’s under the hood of concept cars; indeed at the Lexus soiree the beautiful LF-Gh concept’s engine was described just as Lexus Hybrid Drive. With the FR-S, they eagerly announced it’s powered by a Flat Four Boxer engine (remember, Toyota owes a chunk of Subaru which has boxes and boxes of Boxers) and rear wheel drive, as well as a bitchin’ hot body, man. Light weight allows for a smaller engine (and the flat architecture allows for optimum placement and mass centralization), and ultimately better handling and braking. It’s a concept, but like I said I think this coupe may show up very soon as a near-as-dammit production model. Scion’s launch was done with full-on show fanfare, too, in the ballroom away from the regular show floor. It really was, for me at least, the most interesting and unexpected machine at the show because I think this will not only be built, but be very successful and focus performance, affordability and economy in a way that hasn’t been done in ages. Who knows? So much depends on Japan’s ability to rebuild after a disaster of epic proportions, which really became a sobering undercurrent to much of the show for me.
The scope of what has happened in Japan, unlike the gentle waves that reached the western US quickly after the Japanese tsunami, is taking its own sweet time getting here. Toyota’s North American division did a fine job of bringing up what living hell has descended upon our Japanese brothers and sisters, and the courage they are showing under unbelievable hardship and destruction. They have soldiered on, as have the other Japanese auto companies but you could sense the pain underneath, and the grim reality under all the corporate speak of what’s really important under all the pomp and circumstances. Cars are just brilliant mechanical expressions of art, science and engineering, yet are ultimately created by living, breathing human beings that are oh so fragile.
To finish my trip on the lighter side (and far away from the show floor and the Javit’s Center itself), my last stop before rocketing home was at Kia’s cocktail party, which is always interesting and typically very visual as it’s almost always held in an art studio. This year the Soul-themed (in an automotive sense) gathering included Microsoft Kinect games for guests to enjoy and a brace of DJs called AndrewAndrew that have a twin persona that has made them quite famous. They navigated through the crowd, schmoozing and mixing their music with requests from the punters through the miracle of iPad wireless technology. I’ve said it before and I say it again: Witchcraft! It’s everywhere. Thank God I bothered with those Extended Education courses at Hogwarts. Below, there are some pics to click through from this year’s NYIAS experience.